1.000 Reasons Save Virunga: 26# Pitch For Virunga

What does nature provide for your business?

Find out more: http://www.pitchfornature.org

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Natural Capital is the value of nature. It can be defined as the world’s stocks of natural assets that we benefit from. Natural Capital matters because every single business in the world not only impacts on nature, but relies on it.

So the degradation of ecosystems that we see today creates a real risk for companies, now and into the future. But where there is risk, there is also opportunity — secure natural resources, to save costs, to manage future risks and engage people and companies throughout the value chain.

There are already many companies that are starting to account for Natural Capital, but everyone is on a journey. There are many tools available to help you start today. Visit http://www.pitchfornature.com to find out more.

Pitch For Nature is a project led by The World Business Council for Sustainable Development (WBCSD) and a consortium of over 25 international organizations in this space.

Source: WBCSD